Agent prompt: track this deadline — Amazon Ads legacy Sponsored Ads reports retire (Dec 31)

Key dates

• Dec 31, 2026

  Amazon Ads says it is sunsetting the Sponsored Ads reports and Amazon DSP reports pages by this date. Unified reporting is under Measurement and Reporting > Reporting.

  Source: Amazon Ads: Campaign analysis with unified reporting, now available

Plain-English summary

Amazon Ads says unified reporting is now generally available in Ads Console (Measurement and Reporting > Reporting). Amazon says it is sunsetting the older Sponsored Ads reports page and the Amazon DSP reports page by December 31, 2026. If you or your agency rely on saved or scheduled reports from those older pages, they need to be recreated in unified reporting. Amazon's June 8, 2026 announcement said an automated tool to move existing scheduled reports would be available soon. Your ad data itself is not described as going away. Check Amazon's own page for current steps and dates.

Source

Amazon Ads: Campaign analysis with unified reporting, now available. Checked Oct 13, 2026.

(Some trade sites report an earlier Dec 17 cutoff for creating new reports. We did not find that date on Amazon's public page, so it is not used here.)

Copy-paste prompt for any AI agent

I advertise on Amazon. Amazon Ads says its older Sponsored Ads reports and Amazon DSP reports pages are being sunset by December 31, 2026, and replaced by unified reporting (Measurement and Reporting > Reporting). Please help me track this:
1. Make a checklist table of every saved report, scheduled report and automatic email I get from the old reports pages (name, what it shows, how often, who gets it, recreated in unified reporting yes/no).
2. List any spreadsheets, dashboards or tools that use those reports, so I can check them after the switch.
3. Remind me to read Amazon Ads' own page for the current steps and dates, and list questions to ask my agency or ads manager.
4. Set up reminders for December 1 and December 15, 2026. (These reminder dates are my choice, not Amazon's.)
Do not change any campaigns or settings. Do not ask me for passwords and do not log in to any account. Only list what I should check and I will decide.
When you state any deadline or date, quote the exact line from the official source that states it. If you cannot find that line, say "no deadline line found" instead of guessing.

Not advice

General guidance, not legal or IT advice. Check Amazon Ads' page and your own account. Not affiliated with Amazon. Names are used only to describe compatibility.