Etsy Real-Photo & Listing Audit Check
Paste your listing, get a ranked fix plan. Free. Runs in your browser. Nothing is uploaded.
Who it's for: an Etsy seller checking a physical, digital, or print-on-demand listing before a buyer sees the photos and title.
This page applies the checks written below to the text and toggles you enter. It cannot see your shop. It does not score a listing with a percent, and it does not estimate sales.
Checks this page runs
- Primary photo. Etsy Help says a listing must include at least one unedited photo of the actual item against a real background (some exceptions may apply), and that the first photo should be the clearest realistic picture of what the buyer receives. You mark whether the primary photo is that unedited real photo of the finished physical item, or a mockup or render.
- Photo count. Enter a whole number from 1 to 10, the photos you want this audit to score. Etsy's listing help says a listing can hold up to 20 photos and 2 short videos. This page does not score photos 11–20. A count of 1 is a note, not a failed rule.
- Variation photos. You mark whether each color or size option has a linked photo. This page does not claim Etsy requires that link. It records your answer.
- Disclosure. You mark whether a digital item or a print-on-demand production partner still needs a disclosure. Etsy's Handmade policy says a seller who uses a production partner must disclose the partner's name, location, and the work they do. Some of that detail can be kept confidential to shoppers. Check the current policy for your item.
- Title. Etsy's listing help says a title can be up to 140 characters, and says to avoid repetition. This page's repetition rule: a word of at least 3 letters or digits counts, except and, are, for, from, item, the, this, that, with, your. The same counted word 3 or more times is a repetition flag. The help page also says to consider fewer than 15 words. That 15-word line is a note, not a failed check. Character count runs after phone, email, SSN, and EIN redaction, with spaces at the ends removed. Redaction markers are not counted as title words.
1. Paste up to 10 listing rows
Five columns, in order: title, photo count, primary photo, variation photos, disclosure. Separate columns with a tab, a comma, or a semicolon. Put quotes around a title that contains the separator. A header row is optional.
| Column | Tokens |
|---|---|
| Primary photo | real (also unedited, photo, actual) or mockup (also mock, render) |
| Variation photos | none (also no), linked (also yes), or missing (also unlinked, not-linked) |
| Disclosure | not-needed, present (also disclosed, yes), or missing (also needed) |
Phone numbers, email addresses, SSNs, and EINs are redacted in the results and in both copy boxes. Name and email columns are not needed. Leave them out.
Or check one listing with toggles
Used only when the paste box is empty.
Current Listing Risk vs. Real-Photo Audit Fix Plan
Plain-text checklist
AI-agent-ready prompt
Copy this into an agent you already use. This page does not call one.
Paid kit
Unedited Photo Checklist for Etsy Sellers: Real-Photo Listing Audit Kit ($9)
The $9 kit is a separate file on Gumroad. This page does not send your listings there.
Sources
- Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop
- Etsy Help: How to Create a Listing (title length, photo slots, production-partner disclosure)
- Etsy Handmade Policy (production partners)
Help pages checked October 26, 2026. Etsy can change them. Confirm the current page before you edit a listing.
Related: Tools and kits · Deadlines